rethink / blog
Our thoughts on work, building products and building companies. Subscribe to hear news on what we've been building.
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September 1, 2024
Avoiding the product speed trap
The common mantra for building a product is to move quickly. Speed of execution is elevated to the level of being a “principle” and without it, you’re unlikely...
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August 28, 2024
Your Business's Hidden Sensors
Imagine if you could predict which customers would become your best advocates before they even signed a contract. Picture a world where...
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August 24, 2024
In the moment
My first job out of college was writing software for $41,000 a year. I remember telling my dad over a dinner that I had finally landed something...
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August 19, 2024
Hello world!
Hello! We thought it would be good to start writing and sharing our thoughts on work, building products, building companies. Hopefully you...
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